Settings Reference Guide

Orders from Etsy are queued to Shopify as soon as they are detected (typically within minutes of the sync cycle). No browser extension required. Best for shops where your 3PL or fulfillment system doesn't need a real customer address upfront, or for shops outside the US/EU where Etsy provides full address data via its API.

Orders are held in a "Pending" state until the browser extension visits your Etsy orders page and captures the real customer address and email. Only then is the order sent to Shopify with complete information. This is the recommended mode for US and EU sellers, since Etsy does not return customer addresses via its API for privacy reasons.

A list of Etsy SKUs that should never be imported to Shopify. Common use cases include digital downloads, gift wrapping add-ons, or any product type that doesn't need to exist in Shopify. Orders where all line items are excluded will be stored in the Excluded tab for visibility but will never create a Shopify order. Orders with a mix of excluded and non-excluded items will import with only the non-excluded items.

By default, customers created from imported Etsy orders have no email marketing consent set in Shopify — meaning they won't appear in your email marketing audience. When this setting is enabled, OrderBridge marks each new customer as "Subscribed" to email marketing at the point of import, so they automatically appear in your Shopify email lists and can be reached via Shopify Email, Klaviyo, or any other connected email platform.

When enabled, every Etsy order is pushed to Shopify automatically — even if no product mapping exists for the items. Items that can’t be matched to a Shopify product are sent as custom line items using the Etsy product title and price. They have no inventory link and will not decrement Shopify stock. Items that do have mappings still use their proper Shopify variant as normal.

When this setting is off (the default), any order containing an unmapped item is paused with a “Needs Mapping” status. You can then either create a mapping and click Retry, or click Force to Shopify on that individual order to push it through as a one-off.

After an order is fulfilled in Shopify, OrderBridge automatically restores the Etsy listing's quantity back to its previous level. This lets you maintain low-stock urgency signals ("Only 2 left!") on Etsy without manually updating inventory after every sale. Your actual inventory is managed in Shopify — the Etsy quantity is purely a marketing signal.

Sends automated emails to customers when their order reaches specific shipping milestones: In Transit, Out for Delivery, and Attempted Delivery. Each status can be enabled independently with its own custom subject line and message. Includes a tracking link button in every email. Delivered through your own Resend account for full control over branding and sender identity.