Tracking Notification Emails
Automatically keep customers informed at every stage of their shipment — in transit, out for delivery, and delivery attempts — with fully customisable emails sent from your own provider.
How It Works
OrderBridge monitors the delivery status of every fulfilled order. When a shipment status changes to one of the three trackable events below, it automatically queues a notification email to the buyer. Each event can have its own subject line and message.
In Transit
Sent when the carrier accepts the package and it begins moving through the network.
Out for Delivery
Sent when the package is loaded on a local delivery vehicle for same-day delivery.
Attempted Delivery
Sent when a delivery was attempted but the recipient was unavailable.
Tip: We recommend enabling at least In Transit. Carriers (especially USPS) sometimes skip statuses — a package may jump straight from label printed to delivered without an Out for Delivery scan. Enabling In Transit ensures every customer gets at least one notification.
Setting It Up
Open Settings → Tracking Notifications
In your OrderBridge dashboard, go to Settings and scroll to the Tracking Notifications section.
Enable Tracking Notifications
Toggle the feature on. You can disable it at any time without losing your settings.
Select Which Statuses Trigger Emails
Tick any combination of In Transit, Out for Delivery, and Attempted Delivery. Each status is independent — enable only the ones that make sense for your shop.
Configure From Name, Reply-To & Signature
Emails are sent automatically via OrderBridge as Your Shop via OrderBridge — no email provider setup required. Set the reply-to address customers should reach you at, and an optional signature appended to every message.
Customise Each Message
Write a subject line and message body for each enabled status. Use the template variables below to personalise each email automatically, or leave a status blank to use the built-in default message.
Send a Test Email
Use the Send Test button to preview what your customer will receive before going live.
Template Variables
Use these placeholders in your subject line or message body — they are replaced automatically with the real values for each order.
| Variable | Replaced With |
|---|---|
{{customer_name}} | The buyer's full name |
{{order_number}} | The Etsy receipt ID (e.g. 3980564640) |
{{product_name}} | The first product name in the order |
{{shop_name}} | Your Shopify store name |
{{tracking_number}} | The shipment tracking number |
{{shop_signature}} | Your configured signature (renders as a separate paragraph) |
What the Customer Receives
Every notification email includes:
- Your custom subject line and message
- A prominent Track Your Package button linked to the correct carrier tracking page (USPS, UPS, FedEx, and others)
- The tracking number displayed below the button
- The Etsy order reference number
- Your signature (if configured)
Carrier Tracking Links
OrderBridge automatically uses the right tracking URL based on the carrier:
- USPS → tools.usps.com
- UPS → ups.com
- FedEx → fedex.com
- All others / unknown → USPS (most common for Etsy)
Idempotency & Catch-Up
Each notification is sent at most once per order per status — enabling the feature mid-stream won't flood customers with duplicate emails. If an order was already at a trackable status when you first enable the feature, OrderBridge will send the appropriate notification on the next delivery check cycle so no one is missed.
Requires a captured email address: Etsy restricts full buyer address and email access via its API for sellers in many countries — not simply a US vs. non-US split. Tracking notifications require a real customer email on the order, so make sure Delayed Import mode and the browser extension are set up to capture it. Once an email is on file, tracking notifications work identically for every shop, regardless of country.
Tips & Best Practices
- Keep messages short and reassuring — customers just want to know their order is moving.
- Include your shop name in the From Name so emails are recognisable in the inbox.
- Set a friendly Reply-To so customers can reach you with questions about their order.
- Always enable In Transit as a baseline — it guarantees at least one notification per shipment.
- Use
{{shop_signature}}at the end of your message for a consistent sign-off across all statuses.